Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use click here or see more for a link. The link text should describe where the link will take the user, such as more examples of CSS web design or learn how we can improve your SEO. The more relevant the links on a page, the more findable the page becomes. Dont go overboard, and dont link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.