Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
* Public relations
* Article distribution
* Social networking via sites like Digg and Slashdot
* Link campaigns, such as asking complementary businesses to provide links
* Directory listings
* Link exchanges
* Three-way linking
* One-way linking
* Blogging
* Forum posting
* Multiway linking