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Optimizing the site a very important step that will help visitors get the maximum number of searches, spending time only once. Optimizing the same is done in several stages.
To start with the need to define the search query, to which we will be guided in your site. Having occupied a leading position in several search engines also extremely difficult (albeit slight impact, but still the difference in algorithms work), but this is perhaps unique in the case of a request. How to reach such a unique request? Everything is simple, you need to narrow the maximum audience for which you are targeting. If a site devoted to the music, you should not just give a general description of the resource, and accurately indicate what musical styles, artists, songs presented on the site.

After that, you can learn the most popular queries. To them, and entering the search box, you can get information about the level of competition on the different versions of the same query. Naturally, the easiest way to optimize the page and achieve first place (or at least get into the top ten) on less popular queries.

Once all the necessary studies conducted and a few selected search requests, which we will be guided, you are ready to optimize the pages of the site.
To start saying that the best option - a single page optimization only under a search query. So much easier to achieve better results, because, as you know, "With two hares running…"
With regard to optimizing pages, in this case is difficult to invent the wheel.
On the situation in issuing the results page affects several of its elements:
1. title
2. keywords
3. description
4. headline on the article itself
5. number of key words, their location and frequency.

In the title best to enter a search query itself, or some queries. In doing so, you can enter as a direct request (How to paint the fence?) And reply to it (Painting care). The choice for the webmaster. Title can not be longer than 256 characters.

In keywords separated by commas need to write all the words contained in the title, and in the headline on the page. Add here the words that appear frequently on the page, even if they do not relate directly to the search query. The words are listed in descending order of their importance for the extent of this page.

Description plays a role not so much for search engine (although that, too, passing it will not), how many potential visitors to your page. When a person, when viewing search results, chooses to visit the site, before his eyes only title and description, therefore, it must convince the description of Rights that he needed it to you. Hopefully, not to mention the dangers of false promises.

The title page best to allocate not in bold and put in

-

, search engines such headlines appreciate much more than the text between the tags . If possible, you need to fit in a title more keywords, but should not lose sense of proportion. A visitor will feel that the title looks like something unnatural, and understand that you goni for traffic from search engines and not put efforts to improve the site.

The most difficult - is to pick the right amount of keywords. There is no universal recipe, so far there are many views about the optimal number. The experiment - thats the main way to move to the first page and first place in the list of results. Besides, as I said in the first part of the article, searching algorithms have little, but the numbers differ, and that seems normal to one search engine, another may seem too big, too small a third.

In any case, a couple of keywords must be placed in the first two or three sentences of text, and then distribute them evenly throughout the text. No need to concentrate keywords in the bottom of the page and write a few pieces at a time. If a keyword is a reference, it could improve the relevance of the page where the reference is available on some queries. So in conclusion, the articles, would like to warn all readers that the optimization - this laborious process, long (because after each change should I wait until it reconvenes index), sometimes it may seem, even boring. But, believe me, that with competent approach, temporary recoup their costs quickly.